Tuesday’s Tip: Get Your Own Domain Name

Okay, I think we can safely say that this Internet thing is more than a fad... It just might be around for awhile. So, with my bold prediction, I want you to go out an invest in this phenomenon. A very wise investment would be to purchase a domain name for your business or brand. I have purchased www.kevincrews.com and www.corporatetransitionservices.com (however the latter is not ready for prime-time yet). I want you to come up with a few names that you see as a relevant description of you or your brand. Then, go to www.checkdomain.com to see if that name is available. If it is, you can go to a number of providers to register that name. The one I use is www.godaddy.com. It will probably cost you under $15 per year (note: you can get discounts if you buy that name for multiple years). Once you have registered that name, all you need now is someone to "host" your site. Go Daddy will also do that for you, but most people recommend to have a separate site (from where you registered that name) to host your content. Go to www.webhostingsearch.com to find the different prices for web hosting. It will cost around $4 per month. Now you are ready to increase your brand awareness by putting your resume on your new domain name, starting a blog that discusses your area of expertise, publish content to draw people to your site, and begin to develop your internet presence.

With companies not valuing employees like they did in the 70's, 80's and early 90's, people are changing jobs every few years. You need a place to provide and nurture an ongoing brand of "you". When you leave a company, they keep all of their assets, except your knowledge. They can't have that. But if it is only in your mind, how are other people going to know you are an expert in that area. You will also demonstrate that you are technically savvy. See the value?